YMCA renamed to “the Y”

Posted on 13 July, 2010 under Blogging with Post a Comment

For years YMCA centers nationwide has been referred to as the “Y”, now the national organization is making it somewhat formal. The widely known non-profit nonprofit organization that began in 1844 as the Young Men’s Christian Association, a Bible study group in London, announced Friday that it will simply be called the Y in its marketing efforts.

There are presently nearly 3,000 YMCAs across the United States, they all will be renamed. The new brand strategy is the result of more than two years of analysis and research, YMCA of the USA officials said. The new logo of a simple multicolor “Y” “reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility,”

The organization’s national resource office, YMCA of the USA, has already begun the transition to the new brand. YMCAs across the country are expected to transition fully within five years. Although it started as the Young Men’s Christian Association, the organization serves 21 million men, women and children, according to the organization’s website.

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