Posted on 23 July, 2010 under Social Media with Post a Comment
Ford Motor company is changing the way of breaking big news to the public. On July 26, Ford, along with Mike Rowe of the Discovery Channel’s Dirty Jobs series, will use Facebook to reveal the 2011 Ford Explorer. Ford Explorer Facebook Page so far has attracted approximately 36,427 fans and according to the Examiner, Ford is planning to giveaway one of their new 2011 Explorers if the Ford Explorer Facebook page hit 30,000 fans by the end of the month, so one lucky Facebook Fan will be getting a 2011 Ford Explorer.

The online event will coincide with a big offline reveal in several cities across the nation, but this marks the first time a major car company will forgo the auto show for a web unveiling.
Normally companies like Ford unveils new vehicles at Motor Shows etc, so Ford is really utilizing the new Social Media crave to its advantage. If you haven’t “liked” the Ford Explorer Facebook page yet, there appears to still be time, although it has already pass 30,000, help to make a big impression by getting it to 100,000. Ford continues to push the boundaries of social media innovation. The company has been widely regarded as an early adopter brand for years, especially when it comes to the Ford Fiesta Movement and Monty’s own very visible profile on the web.
